Wizards, Muggle Crust and the Human Purpose of Business
In our lifetimes the purpose of business is being reformed. The idea that this was, exclusively, to make shareholders wealthier is dying (slowly). In relation to the climate emergency, boardrooms have the language (eg net zero) but need more action. But on the human and social side purpose of business our language is lacking (argues Douglas Board). After Grenfell and similar events we react with outrage: but what can guide us beforehand, capturing the positives of commerce as well as its problems?
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